Our history

We, "Yoi", are an online shop specialist headquartered in Tokyo, Japan, and we opened on April 18, 2023.

 

 

We have been operating with the support of customers from around the world, based on a concept of Japanese culture centered on Harajuku and Shibuya.

 

 

Although we primarily operate online, in December 2023 we participated as a pop-up shop at the event "(Super) Yami-Yami Kawaii Fest 2" at Hakata Hankyu.
(Hakata Hankyu is a company founded by Hankyu Hanshin Holdings, a corporation listed on the Tokyo Stock Exchange.)

Here’s a glimpse of the event ↓

 

We plan to continue actively participating in pop-ups and events, so please visit us whenever you have the chance.

 

 

We have also collaborated with artists and provided costumes, among other achievements. (※ We receive a large number of inquiries, but we are not currently undertaking such collaborations.)

 

 

We will continue to strive to offer more opportunities for people to experience Japanese culture, and we sincerely ask for your continued support of "Yoi".

 

 

Special Thanks ↓